Episode 11: Ditch Feature Selling and Start Storytelling w/ Ravi Rajani

Sara talks to Storytelling Coach and Consultant, Ravi Rajani, in this week’s episode of Prospecting on Purpose. In addition to reviewing Ravi’s least favorite Disney character, the two discuss the power of story when it comes to effective selling. Storytelling isn’t just customer success stories, it is inspiring stories to get a prospect to take action.

The two spend their time discussing the vital components required for successful story-selling and the framework to craft specific stories using Ravi’s ACORN checklist. Additionally, they discuss ways to elevate ourselves in the eyes of our customer by embracing our own stories.

It’s a fun episode and reminds us that we’re sales professionals, and we’re storytellers.

Episode 11: Ditch Feature Selling and Start Storytelling w/ Ravi Rajani

Episode 12: Why Storytelling Impacts Purchasing Decisions

Episode 10: Understanding Our Client’s Business Model